Our Vision
Navigating the dynamic and high-potential Middle East cybersecurity market, requires deep regional insight and a strategic hand.
At CyberChannelz, we believe that the right partner can unlock exponential growth. We’re not just a service provider—we’re your strategic growth engine for Middle East expansion.
With over 40 years of combined local GCC experience, our passion lies in transforming potential into performance, bridging the gap between cybersecurity innovators and the booming demand across the Middle East region.
Cyber Start Up PAIN POINTS entering MIDDLE EAST
Complex Regulatory Landscape
Complex Regulatory Landscape
- Different countries = different rules. Saudi Arabia (SAMA, NCA, NDMO), UAE (NESA, UAE IA), Qatar (NIA) Egypt (CBE) all have unique cybersecurity compliance frameworks.
- Vendors must localize offerings to meet standards (especially in BFSI, energy, and government).
Pain: “We didn’t know which compliance standards we had to meet — and found out too late.”
Channel Partner Gaps
Complex Regulatory Landscape
- Without the right distributor, MSSP, or VAR, market penetration stalls.
- Many vendors don’t know how to identify or vet the right partners in the Gulf region and more importantly, how to keep them on track.
Pain: “We signed with a distributor that didn’t understand our solution or pushed it.”
Cultural & Language Barriers
- Pitching security to CISOs in Dubai vs. Riyadh requires different messaging, tone, and even Arabic localization.
- Many vendors underestimate how important relationship-building and face-to-face trust is in the region.
Pain: “We sent our usual sales deck—it didn’t land. The partner said it felt ‘too American.’”
Government Procurement Hurdles
Government Procurement Hurdles
- Public sector projects can be lucrative but bureaucratic.
- You may need a local entity, security clearance, or to be on an approved vendor list to bid.
Pain: “We were disqualified from a major tender because we weren’t pre-registered.”
Cybersecurity Spending
Government Procurement Hurdles
Cybersecurity Spending
- UAE, Saudi Arabia, and Qatar are hot—but all regions have different sales cycles and processes.
- Without clear targeting, vendors burn resources chasing leads in the wrong countries or sectors.
Pain: “We spent 6 months pursuing a prospect. Nothing happened.”
Local Credibility
Government Procurement Hurdles
Cybersecurity Spending
- Buyers prefer vendors with regional offices or partners.
- It’s hard to win enterprise/government deals without boots on the ground or a trusted local integrator.
Pain: “Our competitors with local reps got the deal—even though our tech was better.”
Building local presence too soon
Building local presence too soon
Building local presence too soon
- Vendors underestimate the cost of building a local presence in the region, from registering an office, to making your first hire, these costs can far exceed initial estimates when compared to home markets.
Pain; “We had no idea that Family visas, housing, schooling, health insurance costs and return tickets home had to be provided”
HOW WE CAN HELP
Entry package
Enterprise Package
Entry package
We carry out an in-depth analysis of the local market, competitors and local and regional regulations which could beleveraged for demand generation.
- Introduction to 1 channel partner from 6 countries of vendor choice
- Info & assistance on major trade events in the region
- 15 end user meetings
Duration - 90 Days (3 months)
Pro Package
Enterprise Package
Entry package
We develop a bespoke channel strategy per target region by identifying the right partners for your technology and market segment. Once identified, we onboard, deliver a partner enablement program.
Package Includes ;
- Arrange 2 x Co branded partner events based on the market strategy(cost for the event to be borne by Vendor MDF)
- Introduction
We develop a bespoke channel strategy per target region by identifying the right partners for your technology and market segment. Once identified, we onboard, deliver a partner enablement program.
Package Includes ;
- Arrange 2 x Co branded partner events based on the market strategy(cost for the event to be borne by Vendor MDF)
- Introduction to 2 channel partner from 6 countries of vendor choice
- 1x Executive Dinner in vendor desired country - 10 delegates (Cost to be borne by the Vendor)
- 25 end user meetings
Duration - 180 Days (6 months)
Enterprise Package
Enterprise Package
Enterprise Package
We will act as an extension of your team on the ground, providing local presence.We work directly with your prospects as an outreach program to understand their business challenges and business outcomes and ensure delivery of a consistent message to the market. Our team will manage leads, book sales calls directly with end prospects, atte
We will act as an extension of your team on the ground, providing local presence.We work directly with your prospects as an outreach program to understand their business challenges and business outcomes and ensure delivery of a consistent message to the market. Our team will manage leads, book sales calls directly with end prospects, attend meetings and manage the sales process to closure.
Package Includes ;
- Arrange 3 x Co-branded partner events based on the market strategy(cost for the event to be borne by Vendor MDF)
- Develop 2 channel partners for 6 countries
- Work with - help & manage partner growth
- 3x Executive Dinner in vendor desired country - 10 delegates (Cost to be borne by the Vendor)
- Attend Industry trade events as a representative of the vendor (sponsorship for the event to be borne by the vendor)
- 50 end user meeting
Duration - 365 Days (12 months)